Smith Story

Smith Story Wine Cellars is the tale of true love. In May of 2013, Eric and Ali eloped on the Big Island of Hawaii to say I Do; also where the name Smith Story Wine Cellars was conceived. Bay Area born Eric and Fort Worth, Texas native Alison met while both working for K&L Wine Merchants in Northern California over a decade ago.

A friendship flourished while discovering wines from far away lands, and visits to the Anderson Valley along with dear friends and their beloved dogs Henley and Lakota. “Drink what you love, love what you drink,” Eric often said to Alison while trying new wines over the years together. Today they bring a combined 40+ years of wine industry experience to manage Smith Story Wine Cellars. Eric’s wine buying expertise and retail management lends a keen eye and discerning palate as he became the German, Loire, Alsace, Austrian and Greek wine buyer for K&L.

Ali’s hospitality, wine buying, consumer marketing and national sales experience completes the entire wine-supply-chain as she transitioned from her decade old company TexaCali Wine Co. to drive the vision and brand for Smith Story Wine.Alison Smith, grew up in the DFW Metroplex and Northern California native Eric founded the winery in Sonoma County. Smith Story Wine Cellars is based in Sonoma.

In late 2021 they relocated their tasting room from Philo, California (the Anderson Valley) to Healdsburg, California. In 2014 the launched "Farmers First" on Kickstarted and were fully funded in 30 days. Later that year, along with their dear Goldendoodle, Lord Sandwich, Ali Story founded a non-profit Socks For Sandwich, which donates new socks to the needy.

  • Number of bottles produced: 36.000
  • In charge of vineyard management: Eric Story and Katy Wilson
  • Name of Company contact: Ali Smith Story
  • Telephone: +1 707 494 5575
  • Website:
  • Address:

    Smith Story Wine Cellars
    14210 Bacchus Landing Way, 200
    95448, Healdsburg (CA)

The winery

“Drink what you love, love what you drink” Ali Smith Story

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